top of page

The Case for Counting Indiana's Music Economy

You're Part of Indiana's Music Economy

indiana overlooked economy report cover.jpg

Embracing a Culture of Creativing

CICP, October 2024

The State's own evidence that creative industries are underbuilt in Indiana: $9.3 billion in arts and cultural production, yet just 2.0% of the state economy, ranking 47th in the nation. Music is in there somewhere, we are blended invisibly with architecture, advertising, design, and film.

Music is the New Gastronomy

UNWTO, ProColombia & Sound Diplomacy, 2018

The world's first guide to music tourism, making the case that music can do for a destination what food did for cities like Nashville and New Orleans. Written by the same firm behind the 2019 Indy Music Strategy and Fort Wayne's 2026 music economy study

Fort Wayne Music Economy Strategy

Sound Diplomacy 2026

Fort Wayne / Allen County Music Economy Strategy (Visit Fort Wayne, June 2026, analysis by Sound Diplomacy)
This is the most important document on this page, because it's not an argument — it's a result. In June 2026, a coalition of public officials, private companies, and philanthropic funders in Fort Wayne unveiled a full music economy strategy as part of the region's 10-year tourism master plan. Sound Diplomacy's analysis found the regional music ecosystem generates $3.1 billion in total economic output and supports roughly 6,900 local jobs. And the region acted on it: a 17-recommendation roadmap spanning promotion, education, policy, and placemaking; a Fort Wayne Music Office to coordinate and champion the sector; and a seven-partner Music Board drawing from the city, Sweetwater and Surack Enterprises, Arts United, the Embassy Theatre, Greater Fort Wayne Inc., and Visit Fort Wayne. The framing matters as much as the numbers — leaders were explicit that this isn't about manufacturing a music scene, it's about building on the ecosystem that already exists. Three lessons for the rest of us: the data can be gathered (a region did it in months, not decades); philanthropy will fund it (the Knight Fund, the Don Wood Foundation, and the Northeast Indiana Strategic Development Commission backed the research); and measurement leads somewhere (an office, a board, a hiring search for an executive director). Fort Wayne wrote the playbook. Now imagine it statewide.

hoosieroriginalmusic@gmail.com

Hoosier Original Music Association (HooMac) is a registered 501(c)(3) nonprofit serving Indiana's original folk and singer-songwriter community.

  • alt.text.label.Instagram

©2026 by Hoosier Original Music Association. Proudly created with Wix.com

bottom of page